An Important Message from
Best Buy for HD DVD Player Owners

For months, there has been much debate surrounding the two competing high-definition video formats: Toshiba's HD DVD and Sony's Blu-ray Disc. Recently, Toshiba announced that they will no longer produce HD DVD players, and movie studios have decided not to release new titles in the HD DVD format.

Exciting news if you bought your HD DVD player from Best Buy
As the owner of an HD DVD player, you may have concerns about these developments. At Best Buy, we are dedicated to making sure you always have the right technology for you. That's why we're offering you a complimentary $50 Best Buy gift card for each HD DVD player you purchased from Best Buy before February 23, 2008. (See details and qualifying models.) Use the gift card to treat yourself to anything you want in our stores or online. Most qualifying customers will automatically receive their complimentary gift card by mail in the coming weeks. If you qualify and haven't received yours by May 1, 2008, please call us at 1-888-BEST-BUY to verify your eligibility (have your receipt handy, if possible).

Good news (even if you didn't buy from us)
Be assured that your HD DVD player will continue to play existing HD DVD titles (and upconvert standard DVDs to near-HD quality) as it always has. If you purchased a Best Buy service plan with your HD DVD player, we will continue to honor it for the life of the plan. If, however, you wish to trade in your HD DVD player and HD DVDs, we offer a convenient way to do so via our Best Buy Trade-In Center. Beginning March 21, visit BestBuyTradeIn.com to get an instant estimate of the value of your HD DVD player and movies. See below for further information, along with additional resources that we hope you'll find helpful as you examine your options.

Gift cards are good toward future Best Buy U.S. and Puerto Rico in-store purchases, online purchases at BestBuy.com, and in-home for Geek Squad® services.


Got to tell you - I'm pretty impressed with my place of work today....